April 2010 Following the creative theme used in last year’s "Elephant" campaign to promote plastic bag recycling, ink.digital has been commissioned by The Leith Agency to produce the TV spot for the Scottish Governments 'Zero Waste' recycling campaign.

The 30 second spot uses a combination of stop motion, computer generated and hand drawn animation techniques. The ink team was directed by Ruaraidh Gillies.

The 'Zero Waste' campaign will run across TV, radio and poster as it works with local authorities and grocers to educate the public on how they can recycle.